Zach Silber
A pioneer in the strategic communications field, Zach works across Kivvit’s offices to lead the firm’s Insights and Innovation practice — an award-winning team of technologists and data strategists charged with analyzing news, social media, advertising, and audience trends. The group integrates cutting-edge data tools and technologies throughout Kivvit’s campaigns.
Zach’s work has put Kivvit on the leading edge of analytics and research, cementing its status as the Agency of the Future as he innovates new products and services, and provides clients a strategic advantage through data-driven insights. In his role on Kivvit’s management team, Zach works across every geographic market and sector, advising dozens of companies, nonprofits, and institutions each year.
Prior to joining Kivvit, Zach was the political director of the New York Observer. In that role, Zach directed business operations for the Observer’s political properties, including digital advertising strategies, subscription sales, audience development. Zach previously worked on special projects at the Observer’s 17-state Politicker.com network, and he began his career in politics working for political strategists James Carville and Mary Matalin.
Zach is from Bergen County, New Jersey, and he now lives in Westchester, New York, with his wife and two children.
Education
- B.A. in political communication, graduated cum laude, George Washington University
- M.B.A. with a concentration in entrepreneurship and strategy, New York University’s Stern School of Business
Thought Leadership
- Black Lives Matter Insights report
- Black Lives Matter Insights podcast
- Higher Education Digital Advertising Trends in the Age of COVID-19 report
- CSR That Resonates in the Age of COVID-19 (and Why) report
- To Build the Agency of the Future, Measure Like a Media Company
- PRovoke Roundtable: How 2020 Forced Innovation Across Sectors
Media Appearances
- Tech Talk with Kivvit Chief Innovation Officer Zach Silber, PR Week
- Profile: Innovator 25, PRovoke
- Q&A with Kivvit CIO Zach Silber on Distilling Data for Their Clients, NewsWhip
- COVID-19 Prompts Colleges to Invest in Digital Marketing, University Business
- How the Tech Tapestry Can Work for PR Measurement, PRNEWS
- Turning Data into Winning Plans: Four Media Experts Share Their Insights, PRovoke
Honors
- PRovoke, Innovator 25 Americas
- PRovoke SABRE North America, Best Agency Thought Leadership, Innovation in the Age of COVID-19
- PRovoke SABRE North America, Diamond SABRE Award for Superior Research and Planning
- Reed Awards, Best Use of Data Analytics/Machine Learning