Team Kivvit

Minni Gupta
Minni Gupta Insights Strategy Principal Washington, D.C.

Minni Gupta

An accomplished insights strategist, Minni’s career has focused on making integrated research and data-driven insights the foundation of clients’ communications campaigns. With more than 8 years of digital strategy, crisis communications, and public policy experience, Minni most recently applied insights to support communications and reputation campaigns at Purple Strategies. Prior to joining Purple, Minni was the Director of Digital Media at a D.C.-based advocacy firm, Subject Matter, where she helped establish the firm’s digital media team and integrate social and digital media strategies into integrated campaigns. 

Minni previously worked at FleishmanHillard and Burson Cohn & Wolfe (formerly Burson-Marsteller), helping clients navigate external and internal public affairs challenges. Minni specializes in using insights to inform crisis management as well as shape proactive digital messaging and advertising strategies.

Minni graduated from Virginia Tech with dual degrees in International Studies and English. She grew up in Singapore, but now calls Alexandria, Virginia home where she lives with her husband and daughter.