Team Kivvit

Kristen Ferrer
Kristen Ferrer Director of Digital Operations Washington, D.C.

Kristen Ferrer

Kristen leads the strategy, development, and execution of digital marketing plans and emerging media initiatives for clients, while also scaling the internal operations of the digital team, through mentoring and development, process improvements, and product innovation. 

Kristen brings a breadth of experience to Kivvit in digital strategy, in-platform executions on paid and owned media channels, and digital operations. She started her career as a Marketing Analyst, leading to a love of data and the stories it tells. She has created award winning work for several non-profits, associations, higher education intuitions, and marketing agencies throughout her twenty-year career. In recent years, Kristen has focused on organizational change management, digital transformation, and scaling digital operations. She shares her extensive digital marketing acumen as a part-time instructor at General Assembly DC and is an active member of the Distinguished Faculty Program that helps shapes the curriculum in digital marketing for the entirety of General Assembly.

Kristen holds a Master's degree in International Commerce and Policy from George Mason University and a BSBA with a Marketing concentration from East Carolina University. She lives in Washington, D.C. with her two rescue pugs, Alfred and Melvin, and you can find her practicing yoga, tending to her urban garden, and creating new recipes for her (work-in-progress) cookbook.