Ariel Smith
Ariel specializes in industry research and strategic design to maximize exposure for awareness campaigns, special projects, and experiential events that will attract consumers, stakeholders, and brand partnerships.
Before Kivvit, Ariel served as an associate strategist at Taylor, a full-service creative communication agency. In this position, she developed strategy; built powerful brand narratives; and engaged media to inspire, incite, and shape conversation for the benefit of client partners, their customers, and stakeholders. Before that, she handled talent relations, press event management, and media outreach for Rubenstein Communications, a strategic communications and reputation management firm.
Ariel is from Dallas/Fort Worth, Texas, and now lives in the Bronx. You can typically find her enjoying the latest or classic films with a large buttered popcorn, or finally finishing one of the many books sitting on her shelves.
Education
- B.A. in public relations, minor in theatre art, Hampton University
Thought Leadership
- Finding Gen Z at Home for the Holidays (Co-Contributor)
- How to Avoid Exploitation of Audiences Fueling the Rise of Social Media (Co-Contributor)
Volunteer Work
- Volunteers for The United Negro College Fund, UNCF Walk For Education