Allison Derman

As a digital lead for multiple accounts, Allison delivers client requests such as data analytics reports, strategy optimizations, and landing page development. She also prepares new campaigns for launch and manages digital requests from campaign inception to conclusion. As part of Kivvit’s web team, Allison advises her team on landing page optimizations, tag implementation, and integrations.

Allison has worked on several notable Kivvit campaigns, including the New Jersey Department of Health’s COVID testing, contact tracing, and vaccination campaigns, leading strategic recommendations, live event planning/coordination, and data visualization.

Prior to joining Kivvit, Allison gained digital experience through internships in both in-house and agency settings, where she developed marketing collateral, managed social media, and implemented data processing.

Education

• B.S. in marketing and information systems, Salisbury University

Honors

• Graduated cum laude