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Kivvit Takes Home Reed Awards For Best Public Affairs Campaign & Best Use of Online Targeting

Kivvit Takes Home Reed Awards For Best Public Affairs Campaign & Best Use of Online Targeting

Kivvit today announced that they have been honored by the Reed Awards for their Move CT Forward and Transport Workers Union of America (TWU) JetBlue flight attendants campaigns. Kivvit took home Best Public Affairs Campaign for Move CT Forward and Best Use of Online Targeting for TWU.

“Kivvit is honored to be recognized for its work on these important campaigns,” said Maggie Moran, managing partner at Kivvit. “I want to thank the Connecticut Construction Industries Association, I.U.O.E. Local 478, the Connecticut Laborers’ District Council, and the Transport Workers Union of America for allowing us the opportunity to play a role in these pressing issues. As always though, while we appreciate this recognition, what truly drives our work is being able to make an impact.”

Move CT Forward was a coalition of organizations committed to bringing public attention to and resolving Connecticut’s infrastructure crisis. The political climate in Connecticut made it a difficult fight. In addition to being a gubernatorial election year, the state was dealing with a budgetary deficit of several hundred million dollars. These factors had the potential to stymie any possible solution to the state’s infrastructure crisis. Through Move CT Forward’s efforts, however, last spring Connecticut moved to include five years’ worth of transportation construction funding in the state budget.

Kivvit’s award for Best Use of Online Targeting is centered around a campaign of organizing JetBlue flight attendants (Inflight Crewmembers or IFCs) to unionize with the TWU. Kivvit built upon TWU’s robust organizing tactics and team to run a six-month branded, highly visible campaign that educated IFCs through multiple phases. The campaign’s data-driven approach and unique digital funneling system allowed for precise, segmented audience targeting and, subsequently, consistent engagement. When the votes were counted, a resounding 66% of JetBlue flight attendants voted yes for TWU representation.