Kivvit Drive

Return to News
Citing Industry-Leading Innovation, Kivvit Named Top Education PR Firm in the United States by O'Dwyers

Citing Industry-Leading Innovation, Kivvit Named Top Education PR Firm in the United States by O'Dwyers

Kivvit has been named the #4 largest Education PR Firm in the United States, according to O'Dwyers' 2020 rankings.

The ranking is the latest recognition of Kivvit's industry-leading education practice, which maintains a proven track record of driving enrollment and reputation outcomes for institutions through innovative, data-driven approaches to strategic communications, brand reputation, and multi-channel advertising.

HigherRep, Kivvit's proprietary offering to boost reputation for colleges and universities, won Best Data Analytics Solution at the Reed Awards earlier this year and is currently nominated for two SABRE North America Awards by PRovoke Media (formerly the Holmes Report), including Superior Achievement in Research and Planning.

 

INSIGHTS THAT DRIVE RESULTS IN HIGHER EDUCATION

Below is a preview of the data-driven insights contained in our "Digital Playbook for Higher Education."

Sign up below to receive the playbook and schedule a customized, complimentary briefing to learn how we can enhance outcomes for your institution. 

Enter Your Infomation Below







Your Audiences Are On-The-Go

The typical top-of-funnel interaction lasts 90 seconds or less and takes place from a mobile device. Therefore, campaigns must be mobile- optimized and highly streamlined.

A mobile-optimized pipeline only asked limited information upfront, such as name and email. Then a time-sensitive fee waiver code and email were selected to move prospects through the application funnel.

Messaging Matters

We’ve found higher-quality applicants respond to messaging that reinforces their stature, while lower-quality applicants respond to more motivational calls-to-action.

Preferred ad of lower-scoring test takers

Preferred ad of higher-scoring test takers

Timing is everything

Large spikes in applications don’t happen by chance, they occur around milestones such as the release of test scores and holidays. It’s important to build campaigns around these moments to maximize their potential.

By elevating digital ad delivery 7-10 days prior to a test score release, we created a “tsunami” of applications, setting a five- year single day record.