In Spring 2014, Chicago-based UI LABS was awarded $70 million from the U.S. Department of Defense to fund the Digital Manufacturing Design Innovation Institute (DMDII). The high-profile award was supported by commitments of approximately $250 million from over 40 industry, academic, government, and community partners. It came with big expectations: to revolutionize American manufacturing.
Kivvit worked with UI LABS and the DMDII to identify target audiences and develop strong, tailored, consistent messaging for a variety of situations.
We developed relationships with media covering manufacturing in Chicago and nationally, ensuring UI LABS events and initiatives were covered by the best reporters and outlets to appropriately reach our target audiences - generating over 270 media hits. Kivvit also helped organize and promote a number of important UI LABS events, including groundbreaking ceremonies, project initiative announcements, and grand opening ceremonies.